The purpose of business

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I was at a conferance a few weeks ago and the question was presented "What is the purpose of business?" The common answer was to make a profit. I have been thinking about this question for a week or two and I think the answer is more fundamental. The purpose of business is to serve. We serve our customers. If we do it well (serve) we make money and are allowed to do it again and make more money. If we do it poorly we are not allowed to do it again and we are eventually put out of business.

We as people of leadership in business serve other people as well. We serve our employees. We provide a good enviroment where people can grow and be productive. Where they can add to society and be rewarded. If we serve our employees well then we are rewarded handsomely. If we fail to serve them then we eventually fail.

Service to others is very important in our personal lives. It should be a major part of our professional lives as well. 

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This page contains a single entry by Lane published on April 14, 2009 8:47 PM.

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